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All About Commercial Advertising Photography

All About Commercial Advertising Photography

The first thing you notice about commercial advertising photography is the product, and the way improbable it looks. Successful and effective commercial advertising photographers will be able to create an image which stands out for all the appropriate reasons, grabs the attention of the target audience and communicates the precise message nearly instantly.

But whilst it's simple to admire the look of the product and the skill of the photographer, in most cases commercial advertising pictures is just not about what you see, however about what you don't see. You might think that once you look at an advertising image what you're seeing is what the photographer noticed, but that's invariably not the case.

After all, we all know that there are tricks of the trade and many people will immediately assume that any image will have been doctored utilizing a graphics device equivalent to Adobe's Photoshop, and whilst this may be the case, there's far more occurring than meets the eye. One of many first things to appreciate in commercial advertising is that what you see is almost definitely not quite what you'll see should you were looking at the product yourself in a shop.

Lighting, the surroundings and many little known tricks of the trade all come into play, serving to to create an illusion which doesn't just look real, it truly looks more real in some cases than it would in real life. For instance, when you had been looking at a television in a shop then you definately'd probably either see a whole lot of distracting reflections within the screen, or the television could be on and you'd be watching a picture. In a product image though you're either going to see a screen that doesn't have any distracting reflections in it, or it will look as if it's switched on and displaying a picture.

The trouble is that when you take a photograph of a television, either switched on or off, neither result will look very realistic. So how do product photographers make their images look like so realistic, whilst still being completely totally different to how a standard photograph of a television would look?

With the intention to take a photograph of a television switched off commercial advertising photographers will either have a studio which features a 360 degree backfabric to remove any potentially distracting reflections, or they will edit the image afterwards, changing the screen with a shaded black rectangle which looks realistic, yet which does not even exist as part of the screen in real life. But how about taking a photograph of a television that is switched on?

In case you've ever tried this you will know that the consequence will look horrible- very fuzzy and half missing. This is because the camera lens sees what your eyes and brain cannot see - the fact that the image on the screen is only an illusion created by rapidly flickering lights. So professional photographers will often take a screen seize from a computer after which superimpose that onto the photograph of the screen to improve the quality. The final image will look just as you anticipate it to, regardless that you know that that is not how it would really look in the event you took a photograph of it.

Effective commercial advertising pictures permits us to be fooled, even when we know that what we are looking at can't be real, despite looking very real. The art of illusion and of fooling the eye is a subtle one, because consumers will not be fascinated by an image which has been clearly doctored, but will be enticed by an image which they know can't be fully real. In case you're undecided how one can achieve the best balance then it's far safer to leave it within the palms of the experts.

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